Communicating Employee Benefits
12 Channels to Help Your Employees Maximise Their Benefits
Why Do We Need to Communicate Employee Benefits
We spend a ton of money on our benefits. They are a huge component of employee compensation and a great opportunity to promote employee engagement. We want our employees to recognize that working for our company makes their life easier, happier and better. Imagine what it would be like if your employees were taking full advantage of every single benefit your organization provides. How would that change the way they feel about their employer and affect their loyalty and performance as a result?
Why Don't Employees Use Their Benefits
For example, some of our employees may not be interested in the Mass Transit Pass we offer. Others LOVE it. But one thing is certain. If an employee isn’t fully utilising a benefit we provide, it better not be because they didn’t know about it. That’s the last thing we as benefits specialists want to hear. And unfortunately, this is the case far too often. One study found that 70% of employers struggle to help employees understand and value their benefits package.
So how DO we market our benefits?
We hold a company-wide open enrollment meeting annually regardless of whether or not any changes have occurred to our insurance plans. This gives all employees the opportunity to ask questions of company leaders as well as our benefits providers who are typically in attendance.
Each time we extend an offer of employment to a new candidate, we issue an offer letter with a thorough list of the benefits they’ll receive upon hire. This is a great place to kick things off with them as it showcases the important role benefits play in their total compensation.
Each new employee receives a binder on their first day that includes detailed information about their benefits. We also set aside time during their orientation to review benefits and ensure they understand how to enroll and use their perks.
Emails are easily the most frequently used and broadly accepted method for promoting our benefits. However, although they tend to have the broadest reach, they also occasionally get lost in the shuffle since our employees use email so heavily for their personal job duties. To avoid this, we try to label our emails with clear subject lines so they’re searchable when employees want to go back and revisit them. We also encourage employees to create a folder in their inbox where they can tuck away HR emails for future reference.
At our company, we use the instant messenger tool Slack for internal communication. We have a company-wide channel called #benefits where employees are encouraged to post savings they’ve obtained when using our employee discount program. We hold a monthly drawing to encourage participation. This gets employees excited to share how they’ve saved money and is a great way to encourage usage. And when it comes to employee discount programs, the more they use it, the more they love it.
This is a great place to promote upcoming company events or post informational materials I receive from any of our benefits providers. It gives employees something to read while they wait for their food to warm in the microwave and even sparks conversation about benefits between employees.
Drop us a comment below - let us know your favourite and most effective methods for getting the word out about your corporate benefits. We love new ideas!
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