Communicating Employee Benefits
Help Your Employees Maximise Their Benefits
Employee benefits are an important part of your company strategy - creating incredible value for your company and employee.
In order to maximise that value, you must ensure that your employees must fully understand and take advantage of their employee benefits.
Employee benefits can be difficult to communicate in the beginning. But don't give up! The more you communicate your employee benefits, the more your employees will use them. And the more your employees use them, the more they will love them!
Recruitment, Hiring & Orientation
The ideal time to start is at the beginning.
Job advertisements should include the details of the compensation package, including employee benefits. It's an effective way to improve your employer branding and ensure that the best candidates will apply for the open role.
Offer letters and employment contracts should include a comprehensive list of all employee benefits.
Orientation should include a binder or "wiki" that provides every new employees with detailed information about how to sign-up for and use their employee benefits. And assign a "benefit buddy" to each new employee, who can give a personal testimonial about the value of the employee benefits and show the new employee how to use them.
Email, Chat and Posters
Email is easily the most frequently used and broadly accepted method for communicating employee benefits. But emails can also get lost, buried deep within employees' inboxes. Avoid this by using clear subject headings so employees can easily search for and find them these emails.
Chat groups for internal communication (Slack, Whatsapp, Viber, Facebook Messenger, Skype) are the perfect place to drive usage. Create a company-wide group called #benefits or #MotePoh, and then encourage employees to post the free and discounted items they've redeemed. Your employees will share tips and tricks - and where to find the best discounts. Their enthusiasm will be infectious!
Posters and flyers may seem a bit old fashioned, but they do get noticed! Hang some flyers in the kitchen or break room, or pass our flyers as they are leaving the office for the week. It gives employees something to read with they wait for their food or ride the bus home. And it'll spark great conversations.
Lead by example! Get the CEO, HR Manager or Department Heads to organise team activities based on free or discounted items. It's a perfect team-building activity, and a great way to demonstrate the real value of the free and discounted items to your employees.
On a Friday evening, head out with your team after work. Enjoy some Happy Hour Drinks with a 100% FREE tower of beer a a local bar. Then grab dinner with a 30% OFF or "Buy 1 Get 1" discounts. And then sign your heart out at a family KTV with a 100% FREE room rental.
Challenges & Lucky Draws
Kick start or re-energise your employee benefits program by offering a challenge to your team. An example: If every employee redeems at least one free or discounted item in a specified week, you will give every employee a small prize (like some mobile phone credit or a pizza party). The challenge will motivate every employee to become an "internal champion" and ensure that every other employee is using their benefits.
Lucky draws can have a similar effect, but promise a larger prize for one lucky employee. Another example: Employees can win an extra day of annual leave or a MMK 100,000 bonus. But in order to be eligible, the employee must have redeemed at least 5 free or discounted item in specified month.
A communication strategy that works for one company may not work for another company. The key is to experiment with a few different strategies and identify the ones which work for your benefits and your employees.
Drop us a comment below. Let us know your favourite and most effective methods for getting the word out about your corporate benefits. We love new ideas!
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